CAPABILITIES

• Make Vision

  Companies and brands have various stakeholders, such as consumers, employees, business partners and stockholders. Cherry will assist the formulation of vision statements that serve as indecies for stakeholders and will lead to proactive relationships.

• Brand Identity Development

  Through interviews and research, Cherry will identify the unique positionings of companies and brands within society, and what can be major points in building relationships with people. These findings will be accurately reflected in the development of brand identity items such as naming, key visuals and sound.

• Campaign Development

  Campaigns that strengthen the engagement between brands and consumers will be developed based on a wide and impartial perspective, without being bound by restrictions from media selection or execution method.

• Interactive Production

  Cherry aims to create and produce interactive content that will engage consumers, incorporating the responses and reactions from the target. Brand communication should not simply be one-way dissemination from brands to consumers.

• Branded Content Production

  Since brands should not just send out one-way corporate messages, Cherry will develop ideas and produce branded content generated from a PR perspective. Our work extends all the way to PR promotion, to deliver the content.

• Product/Service Development

  Cherry will work with companies and brands to develop products and services that will become their next core products, while also assuring consistency in developing the ideas and creating PR communication for these products.