Over 50 years since its launch, ORONAMIN C, a carbonated nutrition drink, was becoming an aging brand and needed to strengthen engagement with a younger market.

Creative Director : Mutsumi Ajichi (ADK) / Copywriter : Kazuma Aoki (ADK) / Art Director : Fusanari Masuda (ADK) / Account Executive : Norifumi Moriya (ADK) / Account Executive : Yuhei Nakahara (ADK) / Account Executive : Keita Maeda (ADK) / Group Leader of Media Dep. : Takaaki Hiratsuka (ADK) / Media dept. : Aya Kodama (ADK) / Manager, Cross-Functional Sales and Marketing Dept : Kunihiro HAYASHIDA (The Asahi Shimbun Company) / Deputy Manager, Account Service Department No.2 Advertising Division : Masaki NAKAMURA (The Asahi Shimbun Company) / Senior Executive, Cross-Functional Sales and Marketing Dept. Advertising Division : Kenji KIKUCHI (The Asahi Shimbun Company) / Senior Sales Executive, Account Service Department No.2 Advertising Division : Takeshi ARIMORI (The Asahi Shimbun Company) / Art Director : Kenji Nakato (Creators Group MAC) / Designer : Yusuke Hatakeyama (Creators Group MAC) / Designer : Kosei Ito (Creators Group MAC) / Designer : Natsuki Sato (Creators Group MAC) / Designer : Anju Miyawaki (Creators Group MAC) / Chief Producer : Hiroshi Tamaki (ADK ARTS) / Production Manager : Hitoshi Tanaka (ADK ARTS) / Assistant Production Manager : Ayumu Sasaki (ADK ARTS) / Director : Shinichi Mochinaga (ADK ARTS)