LOADING

ハイテンションをデリバリーする通称「デリハイ」という奇想天外な宅配サービスを展開。時間や場所を問わず、テンションをあげたいけどあがらない人たちにハイテンションと商品をデリバリーすることで、「シラフなのに、アガるノンアル」という商品ベネフィットを訴求した。ターゲット認知の獲得のみならず、営業支援施策としても大きな反響を呼んだ。

Creative Director + Campaign Director + Copywriter + Planner : Kensuke Harada(CHERRY) / PR Director + Planner : Shotaro Nieda(CHERRY) / Art Director+Planner : Fusanari Masuda(CHERRY) / Designer : Yuto Tamura(TM INC.) / Strategic Planner : Hiroki Kato(ADK) / Account Producer : Hideo Fukuyama(ADK) / Account Producer : Toru Murayama(ADK) / Account Producer : Koji Endo(ADK) / Campaign Producer : Masakazu Sasaki (BRAVO) / Stage Director : Hiroyoshi Uruma(K.K.H.U) / Choreographer : pirates of machobean / Equipment Designer : Yusuke Kitani (kaibutsu) / Equipment Designer : Yoichi Kanazawa (kaibutsu) / Web Producer : Hikaru Shiiki(PYRAMID FILM QUADRA INC.) / Web Assistant Producer : Sonoka Yoshida(PYRAMID FILM QUADRA INC.) / Web Designer : Manabu Ariyoshi(AID-DCC) / HTML Coder : Shuichi Keira(PYRAMID FILM QUADRA INC.) / Project Manager : Yuta Sumi(PYRAMID FILM QUADRA INC.) / Operation Manager : Yuki Igarashi(Pagiles) / Operation Manager : Ryosuke Sato(Pagiles) / Operation Manager : Yumi Kano(Pagiles) / Execution Director : Toshiyuki Sakuma / PR Promoter : Takanori Kubo(catchball Inc.) / Film Producer : Yoshinori Maruyama(Soda! Communications) / Film Production Manager : Tsuyoshi Yabuki(Soda! Communications) / Founder of HECATE : Erika Michishita(HECATE)

OTHER WORK